Before diving into the outlook for 2022, let’s take a look at the top digital marketing trends for 2021. Here are some of them:
- 70% of e-commerce purchases were made using mobile devices. The total amount of purchases made by consumers with smartphones amounted to about $3 trillion.
- Consumers buy products that are shared on social media – Instagram’s “Buy Now” feature is becoming more and more popular.
- 52% of consumers watch movies and videos on their smartphones.
- Many consumers have multiple devices that they switch between during the shopping process.
- People prefer vendors that provide them with a personalized shopping experience.
- Mobile devices contribute to the growth of the business of local companies. One in four apply to companies found through Google and voice search.
- 70% of people say they prefer to interact with companies through their content rather than through regular advertising.
- 70% of consumers are most likely to recommend a company they have had a positive social media experience with.
But 2021 has come to an end, so it’s time to learn about the most important digital marketing trends of 2022
Clip thinking, personalization and the era of QR. 11 trends to look out for this year to improve business processes and improve audience engagement.
Online communications in the workplace
The pandemic has had a huge impact on business development. Many processes have changed in companies, and the problem of remote communications and employee management has arisen. New business EasyFeet store that produces insoles has faced this problem resently. At first, there were difficulties with this, but today the situation looks much better. The idea of a remote sales, marketing, and the HR department is gaining popularity today, blurring the boundaries between employees, greatly simplifying business processes, and reducing costs.
The era of mobile technology
“The office has moved to a smartphone.” The business has gradually moved to handheld devices: virtual telephony, trackers, and CPM systems are on the phones of employees. Now, when promoting products, companies need to take into account that the site must be adapted for the mobile version, and when training staff, they need to create educational content that can be consumed anywhere at any time.
Storytelling in video format
Advertising is radically changing its format. Now businesses are increasingly collaborating with bloggers who talk about companies in various formats. The profession of story maker has appeared: these specialists create advertising layouts and short videos for reels on Instagram, shorts for YouTube, and straights for TikTok. They use warm-ups with story development and other interesting tricks that only work in online communications.
Artificial intelligence
This technology is developing very quickly: even today it is quite difficult to determine with whom you are talking on the phone – with a company employee or a chatbot. Many simple actions can be delegated to artificial intelligence. With its help, it has become much easier for companies to communicate with customers 24/7, and for many areas of business this is a necessity. Artificial intelligence is a good opportunity to optimize processes and reduce personnel costs.
Voice assistants
In search engines, you can search using speech. The popularity of voice assistants will only grow in 2022, and whether companies pick up this trend depends on their market position. The topic is of interest to many developers and business owners: we are seeing regular attempts to introduce this technology, which is not yet available to everyone due to its high cost.
The era of QR
Attempts to use this technology were made earlier, but in 2021 it became especially popular: in the banking sector they are introducing payment by QR codes, in healthcare, they confirm the presence of a vaccine against coronavirus. New codes, which are so ambiguously perceived by society, are a good marketing tool. They can significantly reduce the time it takes to collect the information needed for analytics and the cost of advertising.
Clip thinking
If you want to attract the attention of the audience with something unusual, make a short cartoon about your products. Come up with a new hero, and diversify the approach to the demonstration: complex formats are no longer relevant, and people want something light, colorful, and interesting.
